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I worked in a creative team to create the branding for the Ofrendas event. Ofrendas celebrates Latinx and Chicano chefs, aiming to uplift and bring the community together. We combined our ideas to create branding that emulates the vibrant lively celebration while honoring Mexican design aesthetics. We created patterns inspired by Papel Picado, or “punched” paper, a traditional folk art found throughout Mexico. The figure icons are of vegetables, commonly found in Latin American dishes, and items that can be found on the altars during the Mexican Día de Muertos celebrations.  

In collaboration with Jo Chu.